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Do Highlife if you want hits —Kwabena Kwabena to young acts

todayDecember 5, 2024 17

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Kwabena Kwabena, the celebrated Highlife musician with nearly two decades of experience, has a crucial message for up-and-coming artistes who might consider Highlife music outdated: they’re making a mistake. According to Kwabena Kwabena, the genre isn’t just a thing of the past—it’s a powerful tool for creating timeless hits that resonate with audiences across generations.

The Aso hitmaker emphasized that Highlife is the bedrock of Ghanaian music and remains as relevant as ever, even if some people label it “old-school.” He firmly believes that any artiste serious about creating hit songs should look no further than Highlife, which continues to inspire and shape some of the biggest tracks in the country today.

“Highlife is thriving, and if you want hits, stick to the genre,” Kwabena Kwabena explained. He pointed out that many of Ghana’s recent chart-toppers, such as Fameye’s Very Soon, King Paluta’s Makoma, KiDi’s Lomo Lomo, and Stonebwoy’s Jejereje, are all infused with the essence of Highlife. This, he argues, shows that Highlife remains as vital and influential as ever in shaping the contemporary music scene.

Looking back on his career, Kwabena Kwabena reflected on the humbling experience of being in the industry for almost 20 years. He expressed his gratitude to his fans and acknowledged how their support has been pivotal to his enduring success. “I am humbled, honestly. I owe everything to God and my fans worldwide for their loyalty,” he shared.

With next year marking his 20th year in the music business, Kwabena Kwabena sees his continued relevance as the greatest achievement of all. “Being in the industry for close to two decades is my biggest reward. Staying relevant all this time is the greatest gift God has given me,” he added.

For the new wave of Ghanaian artistes, Kwabena Kwabena’s advice is clear: embrace the timeless power of Highlife. It’s not just a genre; it’s the key to creating the hits that will stand the test of time.

Written by: Perry Adams

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