Ghana’s Music Industry Needs Money and Connections for Global Growth, Says DJ Vyrusky

In recent years, many voices within Ghana’s music industry have echoed similar concerns: without more financial investment and stronger networks, the country’s music scene may struggle to reach its full potential. From artists to producers, industry figures have identified key obstacles like limited funding, weak industry connections, and a lack of essential infrastructure as persistent challenges. Now, celebrated Ghanaian DJ and artist DJ Vyrusky is adding his perspective, emphasizing what he believes is essential for the industry to thrive on a global scale.

DJ Vyrusky shared candidly about Ghana’s music scene and why it hasn’t achieved the same international success as other nations, like neighboring Nigeria. “I always like to call a spade a spade,” he said. “We don’t have the money Nigerians have. They move differently because they have the power to move. You need money to move, and we are not moving because we don’t have enough money. Apart from that, we don’t have enough relationships to move.”

According to DJ Vyrusky, Nigeria’s industry benefits from a wealth of financial resources and a strong network of industry relationships, which have helped propel its artists and music globally. In contrast, Ghana’s music industry lacks both the funds and the connections needed to foster such growth, which he believes is one reason Ghanaian music has struggled to achieve similar recognition abroad.

Besides the financial and relational challenges, DJ Vyrusky also pointed to a cultural issue that he believes affects the industry. He expressed concern over what he described as an “ungrateful attitude” among some Ghanaians who, upon achieving success, may neglect their roots. “There’s this thing about some Ghanaians,” he observed. “You push them to higher places, and when they get there, they forget that they are Ghanaians. But when you have a Naija person in a space of authority, they make sure people know that there are Nigerians here and invite their people anytime there is an opportunity.”

For DJ Vyrusky, these issues underscore the need for unity within Ghana’s music industry. Stronger support systems, increased investment, and a commitment to strengthening industry relationships are, in his view, essential to positioning Ghanaian music for international success.